HBK SOFTWARE LTD
Good software and a good website only pay off when the right people find them. Digital marketing covers everything that brings those people to you: search engine optimisation (SEO), paid search, social media and email, measured properly so you know what is working.
HBK Software approaches marketing as developers. We start with the technical side that many agencies skip: page speed, structured data, crawlability, analytics and consent. Then we build the content and campaigns on top, so the effort you put into marketing is not undermined by a slow or poorly structured site.
We work with businesses in Liverpool and across the UK, often alongside a website or web application we have built, but also on existing sites. The aim is steady, measurable growth in the visitors and enquiries that matter to your business, not vanity metrics.
SEO is a long-term investment. Technical fixes can show results within weeks, but ranking for competitive search terms usually takes months of consistent work, and nobody can honestly guarantee a first-place position on Google.
Paid search and social advertising are faster but stop when the budget stops. We will help you find the right balance between the two for your goals.
SEO (search engine optimisation) improves your position in Google's unpaid results. SEM (search engine marketing) usually means paid search ads. SEO builds lasting visibility over time; paid search brings traffic immediately for as long as you pay for it.
Technical fixes and better page titles can make a difference within weeks. Ranking for competitive terms usually takes several months of consistent work on content, structure and links.
Yes. We start with an audit and can work directly in most codebases, including Laravel and PHP sites, or provide clear instructions for your current developer.
Yes. We can plan and create content, run paid social campaigns and report on results, or support your in-house team with strategy and advertising.
We agree a small set of measures that matter to your business, such as enquiries, sales or bookings, and report on them regularly in plain English, alongside the actions we took and what we plan next.
